About 40% of PSI visitors are interested in promotional textile products. Consequently, the segment will be enhanced even further for PSI 2015, in part through the creation of a dedicated space: the Textile Area in Hall 10.
Hall 10 has been designed specifically to create new sales opportunities for small textile companies. A comprehensive package is available, which includes exhibition stand furnishings as well as a marketing package. The Textile Area will be combined with the Catwalk. Launched last year and sold out already, this runway features models presenting participating exhibitors’ products in a number of stage acts. It’s available to exhibitors interested in showcasing their products in an even more attention-getting way.
Textile Finishing Area
Further enhancing this space will be the Textile Finishing Area, which focusses on textile finishing options. Charlie “Dr. Print” Taublieb will be among those moving from the Technology Forum to the Textile Finishing Area, where he’ll present screenprint processes at his very own “Charlie’s Corner”. Several additional live demonstrations covering textile finishing
techniques and related topics will also be staged here.
It goes without saying that renowned providers of promotional textiles will also be populating the halls once again. So far, space has been booked by the likes of Floringo, Garland Bridge (Europe) Ltd t/a Moon Corperate Wear, Gustav Daiber, Hat’s Company, ID Rexholm, iMi Partner, New Wave, Promodoro Fashion, Sol’s Soloinvest, Sport Böckmann, Stanley and Stella, and Tee Jays.
Technology Forum
The Technology Forum in Hall 12 covers a wide range of topics related to promotional product branding. Exhibitors here hail from the promotional product printing and finishing segments. Mimaki Europe, Neoflex, Teca-Print, Wallburg and others will show off their equipment and technology innovations. The Technology Forum will once again be home to a Demonstration Area with several stations highlighting finishing and manufacturing processes.
PSI First
Another premiere will be repeated in 2015: the PSI First campaign, which garnered lots of attention, will continue. With 50 top industry enterprises having claimed their spot, it’s already sold out. The goal is to promote and specifically highlight product rollouts by exhibitors. Visitors will get to see these 50 launches exclusively at PSI 2015.
