Fashion

Illuminated Apparel has combined its ink with clothing to create a unique interactive experience. Using either the included UV key ring, a mobile phone torch light or a laser pen, you can draw onto the glow canvas, then watch your design slowly fade.

Textielgroep Holland2Draw onto glow canvas

Based in London, Illuminated Apparel distributes its clothing through Textiel Groep Holland for the Dutch and Belgium markets. The company has invented a bespoke luminescent ink, which is up to 10 times brighter than any available standard glow luminescent. Illuminated Apparel has combined its ink with clothing to create a unique interactive experience. You can draw onto the glow canvas using either the included UV key ring, a mobile phone torch light or a laser pen, and then watch your design fade slowly.

Helps to build brand awarenessTextielgroep Holland (2)

The company also offers a ‘Logo Embedding’ service, in which you can embed your company’s logo or brand identity into the ink design. This offers new exciting marketing opportunities and brand exposure. This unique customisation helps to build brand awareness in both light and dark environments, but with the added interactive element, brings a whole new dimension to the marketing possibilities.